You need the work to move
There is too much waiting, translating, and re-explaining. You need one person who can understand the problem and start building.
01 / The problem
You're not paying for creative. You're paying for the org chart.
Growing companies pay senior rates for the pitch meeting and get junior hands in the file. In between sit account managers, project coordinators, and a brief that gets translated three times before anyone opens the software. Every layer adds cost, delay, and error. None of them adds ideas.
What the retainer actually buys:
- A senior team in the pitch. A junior team in the work.
- Three week turnarounds on afternoon sized revisions.
- An account manager translating you to the people you already paid to understand you.
- Your own files, held politely hostage until renewal.
- A twelve month contract, because the work alone wouldn't keep you.
None of this is malice. It's the business model. The layers are the product.
So I removed the layers.
02 / The offer
One senior creative director. On retainer. Doing the actual work.
Call it a fractional creative director if you need a category. The difference is I don't hand the strategy to someone else to build. The person who hears the problem is the person who solves it, usually in days. Built for companies that need serious creative output without adding another agency layer or a full-time senior hire.
One retainer. All of this is included, not itemized:
01
Creative direction
Positioning, strategy, and the taste to kill bad ideas early. Including mine.
02
Copywriting
Campaigns, web, scripts, sales enablement. The words that do the selling.
03
Video
Concepted, scripted, edited, and finished end to end. Production support comes in when the idea requires it.
04
Design
Brand systems, campaign assets, collateral. Made, not decked.
05
Web
Sites written, designed, and built end to end. You're looking at one.
06
Campaigns
Concept to shipped, one person the whole way. Deadlines included.
The retainer covers the agreed creative priorities without itemizing every deliverable. One shared queue, clear priorities, and no change order theater every time the work changes shape.
03 / The fit
Size isn't the filter. The work is.
LoFiniti works with startups, family-owned businesses, mid-market companies, PE-backed portfolios, and enterprise teams. The common thread is not a revenue number. It is a real need for senior creative work, a clear decision-maker, and a budget that supports an $8,000 to $15,000 monthly engagement.
You need range without sprawl
Copy, design, video, web, and campaigns should feel like one system, not five disconnected vendor relationships.
You value senior judgment
You are not shopping for the cheapest pair of hands. You want someone who knows what to make, what to skip, and how to ship it.
Often B2B, industrial, manufacturing, healthcare, professional services, technology, or portfolio work. Never limited to a logo on a revenue chart.
04 / The math
Why one person beats forty.
The agency org chart is not a feature. Here is what removing it buys you.
No handoffs
The strategist is the writer is the editor is the developer. Nothing gets lost between departments, because there are no departments.
No middlemen
You talk directly to the person doing the work. Revolutionary, apparently.
No hostage files
Everything I make is yours the moment I make it. Quality is my retention plan, not custody.
No lock-in
Thirty days is the longest commitment I will ever ask for. The work earns the renewal, or it doesn't.
05 / Pricing
The pricing, plainly.
$8,000 to $15,000 a month.
The number depends on scope, pace, and available capacity, and you'll know yours after one call. Priorities are agreed before work begins. Month to month. You own everything immediately. That is the entire pricing section.
Month to month is the confidence play. If the work is not good enough to keep you voluntarily, the model is broken.
For context: senior creative leadership and execution for less than the cost of building the same range internally, without paying for the handoffs and overhead of a traditional agency.
06 / Proof
The numbers that matter.
20+
Years leading brand, campaigns, video, design, and digital work
$16M+
Influenced revenue documented in one industrial transformation
587%
Traffic growth from a multi-channel brand and digital relaunch
$300K+
Value captured by bringing creative and marketing work in-house
The person actually doing the work
Twenty years of proof. One direct line.
I'm Brandon Losacker. I've spent more than two decades leading brand strategy, campaigns, video, design, content, and digital experiences across Fortune 500, healthcare, manufacturing, and B2B organizations.
At LoFiniti, that experience doesn't supervise the work. It does the work.
See the work
Case studies, selected work, testimonials, and measurable results.
07 / Questions, answered
The useful kind of FAQ.
The things people usually wait until the call to ask.
What is a fractional creative director?
A fractional creative director gives your company ongoing senior creative leadership without the cost of a full-time executive. I set the direction and personally execute the work across copy, video, design, web, and campaigns.
How is LoFiniti different from a creative agency?
There is no handoff. The person in the first meeting is the person writing, designing, editing, and building. You pay for the work and the judgment behind it, not the departments surrounding it.
What is included in the monthly retainer?
Creative direction, positioning, copywriting, video post-production, design, campaign development, sales enablement, and website work can all be included. The specific priorities and available capacity are agreed before the engagement begins.
How does the work get prioritized?
We maintain one shared priority queue. Urgent work moves up, lower-priority work moves down, and you always know what is being worked on next. No six-week intake process and no mystery status meetings.
Who is LoFiniti best suited for?
LoFiniti works with growing companies, family-owned businesses, established mid-market organizations, PE-backed portfolios, and enterprise teams that need ongoing senior creative support. Company size matters less than the need, the working relationship, and the ability to support an $8,000 to $15,000 monthly engagement.
Is there a long-term contract?
No. Engagements are month to month. Priorities and capacity are agreed before work begins, and the work earns the renewal.
Who owns the source files?
You do. Working files, project files, designs, edits, and final assets belong to your company from day one.
Can LoFiniti work with our internal team or existing vendors?
Yes. I can work directly with leadership, support an internal marketing team, or lead specialty vendors when a project needs additional production or technical support.
08 / Start
Let's not circle back.
One conversation. You tell me what's broken. I'll tell you honestly whether I can fix it, what it costs, and what happens first. If I'm not the right fit, I'll say so and point you somewhere better. No deck, no discovery theater, no nurture sequence.
Prefer a direct email? lofiniti@gmail.com. I read everything, because there is no one else to read it.